MrBeast's Video Production Playbook

HOW TO SUCCEED IN MRBEAST PRODUCTION (or How to Succeed on YouTube)

Came across MrBeast’s recommendations for his employees. The #1 YouTuber in case you didn’t know. There’s a lot about general workflows and creativity, but I was interested in his approach to making videos. I myself like to shoot stuff sometimes.

Read the whole thing and jotted down the most interesting parts. I’ll attach the original in the comments.

CTR, AVD, AVP The three metrics you should care about are:

• Click-through rate (CTR)
• Average view duration (AVD)
• Average percentage viewed (AVP) To make your videos successful, you need to get your AVD and AVP as high as possible.

Title/Thumbnail

• Must match expectations set by the title/thumbnail
• In general, the more extreme, the better

First Minute

• Maximum engagement
• The most important minute of every video
• There should be good lighting at the start

Minutes 1 to 3

• This is where you should go from talking to doing (as a rule)
• Show crazy dynamics

At Minute 3 Do a re-engagement hook

Minute 3 - Minute 6 This is the next most important part of the video — the goal is to make people fall in love with the story.

At Minute 6 Another re-engagement hook

Second Half Content

• Usually not the best content
• Never signal that the video is ending
• Place for long explanatory segments

A strong payoff at the end of the video boosts retention. The ending should always be abrupt.

Do something no other creator can do.

If something goes wrong during filming, always try to turn it into content.

Consume daily whatever will help you create better content. You can’t be inspired by what you don’t know.

BRAND DEALS (ads) - THAT’S CONTENT!